Target Spotted: Business Intelligence, Data Mining, and Targeted Advertising.

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Have you ever experienced searching for gadgets, appliances or clothes on Google, then when you open Facebook the advertisements presented to you are the very items you searched seconds ago. This phenomenon is called targeted advertising.

Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet. (GFC Global, n.d.)

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Data mining is one of the processes used by companies to curate the advertisements presented to the consumers. Data mining according to Twin (2020) is a process used by companies to turn raw data into useful information. Data mining is done by using software to look for patterns in large batches of data, businesses can learn more about their customers to develop more effective marketing strategies, increase sales and decrease costs.

Data mining and business intelligence play an important role in organizations. These tools and processes help organizations to analyze costumer behavior, track the organization's performance, optimize operations, and ultimately to identify ways to increase profit.


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In big corporations like the Ayala Group of Companies, where they are involved in real estate, telecommunications, energy, apparel, and many others, the use of Business Intelligence helps in targeting potential customers by extracting, translating, integrating and analyzing their data to predict market behaviors.

Business Intelligence helps companies create better decisions based on the data it was able to gather and analyze. 

#TargetedAdvertising
#DataMining
#BusinessIntelligence

References:


Twin, A. 2020. Data Mining. Retrieved April 16, 2021, from https://bit.ly/3uMhqmC

What is targeted advertising? (n.d.). Retrieved April 16, 2021, from https://edu.gcfglobal.org/en/thenow/what-is-targeted-advertising/1/
Isko|Debate|Guro|CorporateSlave

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