Target Spotted: Business Intelligence, Data Mining, and Targeted Advertising.
(gif from: giphy.com) Have you ever experienced searching for gadgets, appliances or clothes on Google, then when you open Facebook the advertisements presented to you are the very items you searched seconds ago. This phenomenon is called targeted advertising. Targeted advertising is a form of online advertising that focuses on the specific traits, interests, and preferences of a consumer. Advertisers discover this information by tracking your activity on the Internet. (GFC Global, n.d.) (gif from: giphy.com) Data mining is one of the processes used by companies to curate the advertisements presented to the consumers. Data mining according to Twin (2020) is a process used by companies to turn raw data into useful information. Data mining is done by using software to look for patterns in large batches of data, businesses can learn more about their customers to develop more effective marketing strategies, increase sales and decrease costs. Data mining and business intelligence play...